Birmingham TV

Sunrise Sunset

A LITTLE LIFT: Phil Etheridge delivers alcohol free beer through home owners windows in Brum

A LITTLE LIFT: Phil Etheridge delivers alcohol free beer through home owners windows in Brum

Image: Doug Peters/PA Wire

Did you receive a pint at a height?

Heineken 0.0 is rewarding home working Britons with a well-earned pint of Heineken 0.0  through their windows. The world’s first example of window service has been staffed for a period of time in Birmingham on Tuesday 6th April by indie rock star Phil Etheridge.

It has been a year since the nation began working from home and millions have been staring at the same four walls ever since. So, to break up the drudgery and to make for a more memorable nine to five, Heineken has put a bar on the end of a cherry picker and is delivering complimentary alcohol-free Heineken 0.0 beer to people through their windows.

 Picture the scene: a home worker is sat in their spare bedroom turned makeshift home office, on yet another video call, when there’s a knock at the window. In place of the normal view outside there’s now a bar suspended in the sky from the arm of a cherry picker, staffed by a celebrity bartender pouring a fresh pint of draught Heineken 0.0.

 Who better to launch the cherry picker bar in Birmingham and bring a smile to people’s faces than local indie star Phil Etheridge of The Twang fame? Etheridge picked up the cherry picker bartending baton from Sophie Ellis-Bextor who served pints through Londoners windows earlier this month. ‘Wind0.0w Service’ will move on to Manchester (7th April) and Edinburgh (8th April) where Heineken 0.0 will be window-delivered for a period of time by drag queen and RuPaul contestant Divina de Campo and stand-up comedian Eleanor Morton respectively.

 Twang frontman Phil Etheridge said: “I’m buzzing to be delivering pints through people’s windows in my hometown of Brum. It’ll be great seeing their faces when I turn up outside their home in the cherry picker bar. Hopefully it’ll brighten up their day after the rubbish year we’ve had.”

 Matt Saltzstein, Beer Unit Director at Heineken commented: “Heineken 0.0 is all about saying ‘now you can’. Now you can enjoy a beer break while working from home with a tasty alcohol-free option. We wanted to bring this message to home workers in a memorable way - and attaching a bar to the end of a cherry picker to create the first ever window service certainly fits the bill. With alcohol-free drinks more popular than ever we can’t wait to put smiles on people’s faces and 0.0 beers in their hands, through their windows!”

Watch Live

Watch the channel on TV






Virgin Media