A LITTLE LIFT: Phil Etheridge delivers alcohol free beer through home owners windows in Brum
Image: Doug Peters/PA Wire
Did you receive a pint at a height?
Heineken 0.0 is rewarding home working Britons with a well-earned pint of Heineken 0.0 through their windows. The world’s first example of window service has been staffed for a period of time in Birmingham on Tuesday 6th April by indie rock star Phil Etheridge.
It has been a year since the nation began working from home and millions have been staring at the same four walls ever since. So, to break up the drudgery and to make for a more memorable nine to five, Heineken has put a bar on the end of a cherry picker and is delivering complimentary alcohol-free Heineken 0.0 beer to people through their windows.
Picture the scene: a home worker is sat in their spare bedroom turned makeshift home office, on yet another video call, when there’s a knock at the window. In place of the normal view outside there’s now a bar suspended in the sky from the arm of a cherry picker, staffed by a celebrity bartender pouring a fresh pint of draught Heineken 0.0.
Who better to launch the cherry picker bar in Birmingham and bring a smile to people’s faces than local indie star Phil Etheridge of The Twang fame? Etheridge picked up the cherry picker bartending baton from Sophie Ellis-Bextor who served pints through Londoners windows earlier this month. ‘Wind0.0w Service’ will move on to Manchester (7th April) and Edinburgh (8th April) where Heineken 0.0 will be window-delivered for a period of time by drag queen and RuPaul contestant Divina de Campo and stand-up comedian Eleanor Morton respectively.
Twang frontman Phil Etheridge said: “I’m buzzing to be delivering pints through people’s windows in my hometown of Brum. It’ll be great seeing their faces when I turn up outside their home in the cherry picker bar. Hopefully it’ll brighten up their day after the rubbish year we’ve had.”
Matt Saltzstein, Beer Unit Director at Heineken commented: “Heineken 0.0 is all about saying ‘now you can’. Now you can enjoy a beer break while working from home with a tasty alcohol-free option. We wanted to bring this message to home workers in a memorable way - and attaching a bar to the end of a cherry picker to create the first ever window service certainly fits the bill. With alcohol-free drinks more popular than ever we can’t wait to put smiles on people’s faces and 0.0 beers in their hands, through their windows!”
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