BOWLING VENUE: Huge new centre planned for Solihull
A huge new ten pin bowling centre is set to open in Solihull under plans revealed this week.
Proposals to open the £2.4 million venue – which will be the only one of its kind in the borough – came to light following a licensing application to the council.
Hollywood Bowl has now confirmed that it will be taking on a ground floor unit within Resorts World Birmingham, the NEC-based entertainment complex.
The 20,000sq ft centre will feature 17 lanes, a bar, Hollywood-style diner and amusements area.
The chain told the Local Democracy Reporting Service (LDRS) that work is expected to start in September, with hopes that doors will open in January next year.
Laurence Keen, Hollywood Bowl Group’s chief financial officer, said: “We are pleased to have secured another prime, high footfall destination to enable us to continue to execute on our new centre opening strategy.”
When approached for comment, the NEC Group referred queries to Resorts World itself, who said they were “thrilled” with the new addition.
Karen Hodson, the venue’s director of operations, said: “Welcoming Hollywood Bowl to Resorts World forms part of our strategy to further strengthen our leisure offer.
“Resorts World sits within the UK’s premier destination for exhibitions and events and this will add to the attraction and support the NEC’s proposed masterplan.”
The licensing application was submitted to the local authority earlier this month and is currently under consideration.
It seeks approval for regulated entertainment, late night refreshment and sale of alcohol for consumption on and off the premises.
Under proposals, the licensing hours would be 9am-2am (Sunday to Thursday) and 9am-3.30am on Fridays and Saturdays. The slightly extended hours are also intended to apply to Sundays prior to a Bank Holiday.
The scheme would add another venue to Hollywood Bowl’s outlets in the West Midlands, with centres currently operating in Birmingham’s Broadway Plaza, Rubery and Wednesfield, Wolverhampton.
Solihull does not have a ten pin alley at present, although bowling facilities form part of a cocktail bar/restaurant approved in the Touchwood shopping centre around 12 months ago.
Words: David Irwin, Local Democracy Reporter
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