MISS MACAROON: Licensing chiefs back macaroon maker
Rosie Ginday, founder of Miss Macaroon, Image: LDRS
A posh new macaroon shop will be opening in one of Solihull’s major leisure venues.
Miss Macaroon – a social enterprise which specialises in the French delicacies – had announced last month it was branching out into the Resorts World centre.
Now the premises licence, allowing alcohol sales and recorded music, has been approved by licensing chiefs.
Miss Macaroon, which already has a popular shop and Prosecco bar at Birmingham’s Great Western Arcade, had decided to set-up a Solihull storefront following the success of a tuk-tuk selling treats within the complex.
The business model means that all profits are ploughed back into working to help unemployed people gain valuable skills.
Speaking last month, Rosie Ginday, who started the venture a decade ago, said: “We are really pleased to open our new Miss Macaroon store at Resorts World.
“Every penny we make in profit from the sale of our macaroons is reinvested in supporting young people who need a helping hand to gain skills to change their lives.
“This new unit provides us with more training space and allows us to create more jobs for young people with complex needs.”
The new arrival follows the news in May that Hollywood Bowl would also be opening at Resorts World, with a 17-lane alley set to welcome customers from January.
Miss Macaroon’s licensing hours, agreed by the council, cover 10am-6pm Mondays to Sundays.
As with most straightforward and uncontentious applications it was dealt with solely by officers rather than having to be decided at a public hearing.
Licensing requests have picked-up dramatically over the summer, after lockdown restrictions had led to lengthy closures of hospitality businesses for large parts of the past 18 months.
Words: David Irwin, Local Democracy Reporter
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